Privacy Policy

At Zella Activewear, we are committed to protecting your privacy and handling your personal information with care and transparency. This Privacy Policy explains what information we collect when you visit our site, how we use it, and the rights you have regarding your data. We comply with applicable privacy laws including GDPR, CCPA/CPRA, and state privacy regulations in Virginia, Colorado, Connecticut, and Utah.

What Information Zella Activewear Collects From You

Zella Activewear collects information in three ways:

Information you provide directly: When you submit a contact form or subscribe to our communications, we collect your name and email address.

Information collected automatically: When you browse our site, we automatically collect technical information including your device type, browser type, operating system, IP address, approximate geographic location, pages you visit, time spent on our site, and the source that referred you to us. This data is collected through cookies and analytics tools.

Information from third parties: We receive affiliate tracking data from Amazon Associates to attribute qualifying purchases made through our links. We also receive aggregated analytics data from Google Analytics to understand how visitors use our site.

How Zella Activewear Uses Your Information

We use the information we collect to operate and improve Zella Activewear, respond to your inquiries, send you communications you have opted into, analyze site traffic and user behavior, comply with legal obligations, maintain security and prevent fraud, and track affiliate referrals through the Amazon Associates Program.

When you contact us or subscribe to updates about our women’s activewear collections, we use your email address solely for those purposes. We do not share your contact information with third parties for their marketing purposes.

Cookies and Tracking Technologies Zella Activewear Uses

Zella Activewear uses cookies and similar tracking technologies to provide and improve our site experience:

Essential cookies: These are required for basic site functionality, including secure browsing and page navigation.

Analytics cookies: We use Google Analytics to track how visitors interact with our site, including which pages are viewed, session duration, and traffic sources. This data is aggregated and anonymized to protect your privacy while helping us understand user behavior and improve our content.

Advertising cookies: As participants in the Amazon Associates Program, Amazon uses cookies to attribute qualifying purchases made through our affiliate links back to Zella Activewear. These cookies enable us to earn commissions when you purchase products we recommend.

You can manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect site functionality and your user experience.

How Zella Activewear Shares Your Information

Zella Activewear may share your information with trusted partners and service providers who help us operate our site and serve you better:

• Service providers: We work with hosting providers, analytics services, and other technology partners who help us run our site. These providers are contractually obligated to protect your information and use it only for the services they provide to us.
• Amazon.com: As part of the Amazon Associates Program, we share affiliate tracking information with Amazon to attribute purchases made through our links. Amazon’s own privacy policy governs how they handle this data.
• Legal requirements: We may disclose your information to law enforcement, government authorities, or other third parties when required by law, legal process, or to protect our rights, property, or safety.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the acquiring entity.

Zella Activewear does not sell your personal information to third parties for their commercial purposes.

How Zella Activewear Protects Your Data

Zella Activewear implements reasonable technical and organizational security measures to protect your personal information from unauthorized access, disclosure, alteration, and destruction. Our site uses SSL encryption to secure data transmission between your browser and our servers.

However, no method of transmission over the internet or electronic storage is completely secure. While we strive to protect your information using industry-standard practices, we cannot guarantee absolute security. You provide information to us at your own risk.

Your Privacy Rights With Zella Activewear

Zella Activewear respects your privacy rights under applicable law. Depending on your location, you may have the following rights regarding your personal information:

Rights available to all users:

• Access the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information
• Opt out of marketing communications at any time
• Request restriction of how we process your data

Additional rights for EU/EEA residents under GDPR:

• Right to access, rectification, and erasure of your personal data
• Right to restrict processing and data portability
• Right to object to processing of your personal data
• Right to withdraw consent at any time where processing is based on consent
• Right to lodge a complaint with your local data protection supervisory authority

Additional rights for California residents under CCPA/CPRA:

• Know what personal information is collected and how it is used and shared
• Know whether your personal information is sold or disclosed and to whom
• Opt out of the sale or sharing of your personal information
• Request deletion of your personal information
• Request correction of inaccurate personal information
• Limit the use and disclosure of sensitive personal information
• Non-discrimination for exercising your privacy rights

Additional rights for residents of Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), and Utah (UCPA):

If you are a resident of Virginia, Colorado, Connecticut, or Utah, you have rights substantially similar to those provided under CCPA, including rights to access, correction, deletion, data portability, and opt-out of targeted advertising, subject to state-specific provisions and exemptions.

How to exercise your privacy rights: To exercise any of these rights, please submit a request by email to the address listed in the Contact section below, or use the contact form on our site. We will respond to your request within 30 to 45 days depending on applicable law. We may need to verify your identity before processing certain requests to protect your privacy and security.

Zella Activewear’s Commitment to Children’s Privacy

Zella Activewear is not directed to children under the age of 13, and we do not knowingly collect personal information from anyone under 13 years of age. Our women’s activewear collections and content are designed for adult consumers.

If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately using the information in the Contact section below. We will promptly investigate and delete any personal information we have inadvertently collected from a child under 13, in compliance with the Children’s Online Privacy Protection Act (COPPA).

Third-Party Links on the Zella Activewear Site

The Zella Activewear site contains links to Amazon.com and potentially other third-party websites where you can purchase the products we feature. Zella Activewear is not responsible for the privacy practices, content, or security of any third-party site.

When you click a link to Amazon or another external site, you leave Zella Activewear and are subject to the privacy policy and terms of that third-party site. We encourage you to review the privacy policy of any third-party site you visit before providing any personal information.

International Data Transfers and Zella Activewear

Zella Activewear operates in the United States. If you access our site from outside the United States, your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country.

By using the Zella Activewear site, you consent to the transfer of your information to the United States. We take steps to ensure that adequate protections are in place for such transfers in compliance with applicable law, including implementing standard contractual clauses where required.

How Long Zella Activewear Retains Your Data

Zella Activewear retains your personal information only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Contact form submissions and email subscription data are typically retained for up to 12 months unless you request deletion or unsubscribe. Analytics data collected through Google Analytics is subject to Google’s data retention policies, which we have configured to balance our need for usage insights with your privacy interests.

When we no longer need your personal information, we securely delete or anonymize it in accordance with our data retention schedule and applicable legal requirements.

Email Communications From Zella Activewear

When you subscribe to communications from Zella Activewear, you will receive periodic emails about new arrivals, featured products, activewear guides, and updates to our women’s leggings, jackets, tops, and other collections.

You may unsubscribe from these communications at any time by clicking the unsubscribe link included at the bottom of every email we send, or by contacting us directly using the information in the Contact section below. Unsubscribing from marketing emails will not affect transactional communications related to any inquiries you submit through our contact form.

Do Not Track Signals and Zella Activewear

Some web browsers transmit “Do Not Track” (DNT) signals to websites. At this time, there is no universal standard for how websites should respond to DNT signals, and Zella Activewear does not currently respond to DNT browser settings.

We continue to collect information as described in this Privacy Policy when you visit our site, regardless of DNT settings. You can manage cookies and tracking through your browser settings as described in the Cookies and Tracking Technologies section above.

Changes to This Privacy Policy

Zella Activewear may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will indicate the effective date of the latest revision at the top of this page.

If we make material changes to how we collect, use, or share your personal information, we will provide reasonable notice through our site or by email to subscribers. Continued use of the Zella Activewear site after changes are posted constitutes your acceptance of the revised Privacy Policy. We encourage you to review this page periodically to stay informed about how we protect your privacy.

California Shine the Light Law

California Civil Code Section 1798.83 permits California residents to request information about personal information we have shared with third parties for their direct marketing purposes during the preceding calendar year.

Zella Activewear does not share your personal information with third parties for their direct marketing purposes. If you are a California resident and would like to make such a request, or if you have questions about our information-sharing practices, please contact us using the information in the Contact section below.

Your Consent

By using the Zella Activewear site, you consent to the collection, use, and sharing of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use our site.

Contact Zella Activewear About Privacy

If you have questions about this Privacy Policy, wish to exercise your privacy rights, or need to contact us regarding your personal information, please reach out to us at:

We are committed to working with you to resolve any privacy concerns and will respond to your inquiry within a reasonable timeframe as required by applicable law.